01
Production & Showrunning
- Producer of The Morning Movement Show — live weekly series with 800K+ audience reach
- NBC live-event actor across broadcast specials
- Supporting actor with The Metropolitan Opera
Los Angeles, CALMU MELM Fellow ’27
Wm. Parker Fritts
Producer & Entertainment StrategistLMU MELM Fellow ’27
Bridging creative storytelling with empirical audience analytics to develop and produce commercially viable Film, TV, and Digital Media.
- Audience reach, The Morning Movement Show
- 800K+
- Audience reach, The Morning Movement Show
- Studio market research at PSB
- Disney · WB
- Studio market research at PSB
- Live broadcast & stage credits
- NBC · Met Opera
- Live broadcast & stage credits
The Tri-Fold Advantage
Three disciplines. One operator.
02
Market Research & Audience Strategy
- Entertainment market research for Disney & Warner Bros. at PSB Research
- Rapid-response strategy for the Pete Buttigieg '20 presidential campaign
- Turning audience data into greenlight-ready development insight
03
Studio Leadership & Academics
- LMU Master in Entertainment Leadership & Management Fellow
- Joint fellowship across the School of Film & Television and the College of Business Administration
- Trained at the intersection of creative development and studio business
Selected Work
Producing & strategy highlights.
The Morning Movement Show
Producer
Live weekly series produced end-to-end — guest booking, run-of-show, and leading its transformation into short-form digital formats.
Live seriesGuest bookingRun-of-showShort-form digital
800K+
audience reach
Disney & Warner Bros. Market Research
PSB Research
Pre-release box office tracking, IP valuation, and demographic analysis informing release strategy for two global studios.
Box office trackingIP valuationDemographic analysis
2
global studios
Definitely Employed Comedy & Live Specials
Producer
Sketch and improv production logistics — venue booking, show operations, and NBC live specials.
Sketch & improvVenue bookingNBC live specials
NBC
live specials
Executive One-Pager
The one-page version.
A print-ready snapshot of the full profile — download it as a PDF or skim it right here.
Wm. Parker Fritts
Producer & Entertainment Strategist · LMU MELM Fellow ’27
Los Angeles, CA
email via contact form
calendly.com/pfritts
Experience
Producer — The Morning Movement Show
Live weekly series · 800K+ audience reach · guest booking, run-of-show, short-form digital strategy.
Entertainment Market Research — PSB Research
Studio research for Disney & Warner Bros. — pre-release box office tracking, IP valuation, demographic analysis.
Rapid-Response Strategy — Pete Buttigieg '20 Presidential Campaign
Real-time audience and message strategy on a national presidential campaign.
Producer — Definitely Employed Comedy & Live Specials
Sketch/improv production logistics, venue booking, NBC live specials.
Performer — NBC Live Events · The Metropolitan Opera
On-camera and on-stage credits across broadcast and opera.
Education
Loyola Marymount University
Master in Entertainment Leadership & Management (MELM), Fellow, Class of ’27 — School of Film & Television and College of Business Administration.
Capabilities
Development strategyAudience analyticsLive productionGuest bookingRun-of-showIP valuationBox office trackingShort-form strategy
800K+
audience reach, live weekly series
Disney & WB
studio market research at PSB
’27
LMU MELM Fellow
Contact
Let’s build the next slate.
Development, production, and audience-strategy conversations welcome — from studio teams, production companies, and creative partners.